Anita Benabou How To Become The Marketing Guru
There are 2 main duties of a real estate agent.
You can list houses for sale or you can work with the buyers to find the right home for them.
An agent can do both....and most Agents do just that.
Both jobs are very rewarding.
When you list a house for sale, you have a responsibility to the seller to present their home in the best possible light and to meet all legal disclosure requirements about the property.
It's your job to know everything you can about the house. This includes measuring rooms, understanding its infrastructure (heating systems, electrical, sewer systems, etc.), researching The Certificate of Location to verify lot lines and legal ownership, understanding how its affected by local zoning laws, and lots more!
Once you've done that, you need to become The Marketing "GURU" and decide how to best advertise the home. Logical places to list it include the local Multiple Listing service, newspapers, private magazines and sales brochures.
It's important to know too where and how to use the Internet to "get the word" out.
Next, you get to show the house to potential buyers and pass along your knowledge about the property.
Finally, you cross your fingers and pray.
Real Estate at times is all about TIMING.
